The New Convenience: Instant on Demand

  • The customer registers the groceries order and pays in the application
  • A personal shopper receives the order and begins to collect the items on the list
  • The personal shopper pays with an Instacart pre-paid debit card at the physical store
  • Finally, the shopper heads to the user’s home to deliver the order
  • Commissions: Charged under the label “shipping” that varies depending on the size of the order and the urgency of the order, more than 2 hours of USD$4-8, less than one hour of USD$6-10
  • Annual Membership: The client receives their free shipments for one year in exchange for this membership for an approximate price of USD-$-99
  • Mark- up: The prices of items purchased on Instacart may have an increase of 15% or more against the price of the physical store.
  • Registered customers select the products to buy on the platform and make the payment in the application
  • GoPuff receives the order, picks the product in its warehouses and prepares the order for shipment to the customer
  • The driver associated with GoPuff collects the order from the warehouse to deliver it directly to the consumer in less than 30 minutes
  • Product mark up: GoPuff directly buys products, stores them and sells them at a higher price to consumers through its app
  • Shipping Commission: Charges a fixed commission of USD$1.95 and an additional USD$2 if the order contains alcohol. This commission is used to cover the cost of shipping and not as an additional revenue stream of the company
  • Monthly membership: GoPuff offers the GoPuff fam service which consists of a monthly paid membership of USD$5.95 providing free shipping and a loyalty program as a benefit
  • Advertising revenue: GoPuff sells advertising space to brands that want to promote on its platform

--

--

--

ACV is an international Corporate Venture Capital (CVC) fund investing globally in Startups & VC funds.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Has the opportunity for Indian startups been terribly wrongly estimated?

Venture D(3ig)est — Ecommerce Edition

Bryn Carden

Competition for Paypal? This Fintech IPO Resists Coronavirus

Rahim Amidi of The Amidi Group: I Am Living Proof Of The American Dream

Prepaid and Rewards Wallet for a single-store

The Sharing Economy Must Become The Trust Economy

Multi-billion view franchise ‘Super BOOMi’ to launch first NFTs on Spores Network

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
ACV

ACV

ACV is an international Corporate Venture Capital (CVC) fund investing globally in Startups & VC funds.

More from Medium

How do VC funds relate to CVC for Portfolio Growth?

✅ An actionable guide to getting into VC

Optimizing Venture Fund Operations

When marrying a fund, they promise you support